Commercial & Trade Marketing Coordinator
Job Description:
This position will have responsibility for developing and managing the trade marketing strategy for all sales channels in the assigned region. Execution of massive and segmented offer for all products in Commercial Categories (MBU). This includes Regional Coordination of commercial field initiatives à Regional analysis of consumer behaviour and competitor’s actions with focus on field activitiesàGet involved in defining the Regional pricing strategies and revenue management actions that maximize revenues, gross margin and market shareà Implement Product knowledge to all Regional Customer touch points.
The position has responsibility related to building brand equity and sales. The Commercial and Trade Marketing Coordinator is responsible for working as part of the Marketing team and Commercial team to develop and execute marketing and commercial programs associated with the growth of the TIGO in the assigned region.
DELIVERABLES:
· Commercial, Trade Marketing and BTL strategy for assigned region
· POS visibility of the Tigo Brand and products for assigned region
CORE RESPONSIBILITIES
· Take charge in developing route to market plan for promotions/product or services launches and supervise the initial stage and throughout the product life circle
· Plan trade activities in line with the overall commercial strategy to ensure effective implementation and ROI achievement
· Plan and manage retail visibility and ensure relevant messaging on all BTL/ POS communication materials.
· Recommend relevant POS materials & collaterals; manage their distribution/deployment in the assigned region/s
· Supervise sponsorship properties as well as proactively identify suitable sponsorship opportunities, determine the ROI and manage the benefits throughout the sponsorship lifetime.
· Supervise the execution of marketing programs including brand/sales promotions, events, experiential engagements and exhibitions
· Manage BTL/POS deployment agencies to ensure the deliver as planned
· Implementation of massive and segmented Regional Commercial field execution initiatives under the supervision of Product Delivery Manager and collaboration with Regional Marketing Services àGo to Market à Customer Operations.
. Implement and manage product knowledge processes to successfully enable Regional Customer touch points with fully knowledge of our services and products
· Ensure the Regional Commercial field execution plans are met objectively
· Participate directly in reviewing of the Regional ATL communication from Marketing Services before they are deployed
· Regional report products performance: gross margin, pricing elasticity, ROIC, penetration, ARPU and Churn variances, impact on revenues
· Ensure the Regional commercial executions are aligned to meet Departmental and Company objectives in terms of Revenue and Acquisition
· Provide support on pre-launch testing in your Region as advised by the Product Delivery Manager
· Ensure fully participation in the Regional product conceptual process via sharing the customer feedback found during the weekly field visits from your Region
· Ensure relevant product/service knowledge visibility at the Regional market and all our customer touch points, at any point in time
QUALIFICATION AND EXPERIENCE
· University degree, preferably in marketing, communication, technology, engineering or business administration
· Proven training skills, MBA or master preferably in marketing will be an added advantage.
· Managerial, Commercial or Trade Marketing experience, preferably in FMCGs (medium or large size organization)
. Proficiency with the MS Office Suite including Microsoft Word, Excel, Power Point, Project and Visio
MINIMUM EXPERIENCE & ESSENTIAL KNOWLEDGE
· Core knowledge on Commercial part of the business
· Core knowledge about marketing-related subjects such as advertising, consumer behavior, marketing strategy, market research.
· A minimum of 3+ years of marketing, commercial/trade, business management or franchise management experience.
· Budget management and strong analytical skills.
CORE COMPETENCIES
· Executor
· Team Player
· Passionate about the possibilities (and challenges) of an increasingly digitally enabled world.
· Passionate about digital products and services.
· Strategic thinker.
· Effective communicator and presenter.
· Able to build relationships and credibility quickly.
· Fluent in English and Kiswahili
ESSENTIAL KNOWLEDGE
· Strong analytical skills.
· Solid experience in data analysis and making presentations.
· Deep understanding of product management (product life cycle, etc.).
· Capable of take into analysis different inputs (commercial, financial, strategic, etc.) to define the communication plan
TO APPLY CLICK HERE
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Administartor EPA Project
Job Description:
Responsible for improving the governance, document management and process auditability of all formal documentation related to the EPA project.
CORE RESPONSIBILITIES
· Create and maintain a document tracking database, ensure a reconciliation between database and physical files
· Update database to track status of documentation from preparation to execution and filing
· Main documents to be prepared executed and tracked are ITP’s (Intention to proceed’s) and updates/formal amendments to site leases
· Collecting required information, compiling into documents Printing and follow up through signature process and ensuring tracking is in place for all stages of the process
· Periodic reporting on process performance and improvements tracking
· Other related administrative duties as assigned by supervisor
Qualifications:
ACADEMIC QUALIFICATIONS
· Degree in Business Administration, and/or related
CORE COMPETENCIES
· Excellent in oral and written communication skills
· Ability to read and understand and prepare formal documents
· Able to manage and plan own workload.
· Independent and with good work attitude with high level of integrity
· Strong skills in Microsoft Office especially Excel
TO APPLY CLICK HERE
Job Description:
This position will have responsibility for developing and managing the trade marketing strategy for all sales channels in the assigned region. Execution of massive and segmented offer for all products in Commercial Categories (MBU). This includes Regional Coordination of commercial field initiatives à Regional analysis of consumer behaviour and competitor’s actions with focus on field activitiesàGet involved in defining the Regional pricing strategies and revenue management actions that maximize revenues, gross margin and market shareà Implement Product knowledge to all Regional Customer touch points.
The position has responsibility related to building brand equity and sales. The Commercial and Trade Marketing Coordinator is responsible for working as part of the Marketing team and Commercial team to develop and execute marketing and commercial programs associated with the growth of the TIGO in the assigned region.
DELIVERABLES:
· Commercial, Trade Marketing and BTL strategy for assigned region
· POS visibility of the Tigo Brand and products for assigned region
CORE RESPONSIBILITIES
· Take charge in developing route to market plan for promotions/product or services launches and supervise the initial stage and throughout the product life circle
· Plan trade activities in line with the overall commercial strategy to ensure effective implementation and ROI achievement
· Plan and manage retail visibility and ensure relevant messaging on all BTL/ POS communication materials.
· Recommend relevant POS materials & collaterals; manage their distribution/deployment in the assigned region/s
· Supervise sponsorship properties as well as proactively identify suitable sponsorship opportunities, determine the ROI and manage the benefits throughout the sponsorship lifetime.
· Supervise the execution of marketing programs including brand/sales promotions, events, experiential engagements and exhibitions
· Manage BTL/POS deployment agencies to ensure the deliver as planned
· Implementation of massive and segmented Regional Commercial field execution initiatives under the supervision of Product Delivery Manager and collaboration with Regional Marketing Services àGo to Market à Customer Operations.
. Implement and manage product knowledge processes to successfully enable Regional Customer touch points with fully knowledge of our services and products
· Ensure the Regional Commercial field execution plans are met objectively
· Participate directly in reviewing of the Regional ATL communication from Marketing Services before they are deployed
· Regional report products performance: gross margin, pricing elasticity, ROIC, penetration, ARPU and Churn variances, impact on revenues
· Ensure the Regional commercial executions are aligned to meet Departmental and Company objectives in terms of Revenue and Acquisition
· Provide support on pre-launch testing in your Region as advised by the Product Delivery Manager
· Ensure fully participation in the Regional product conceptual process via sharing the customer feedback found during the weekly field visits from your Region
· Ensure relevant product/service knowledge visibility at the Regional market and all our customer touch points, at any point in time
QUALIFICATION AND EXPERIENCE
· University degree, preferably in marketing, communication, technology, engineering or business administration
· Proven training skills, MBA or master preferably in marketing will be an added advantage.
· Managerial, Commercial or Trade Marketing experience, preferably in FMCGs (medium or large size organization)
. Proficiency with the MS Office Suite including Microsoft Word, Excel, Power Point, Project and Visio
MINIMUM EXPERIENCE & ESSENTIAL KNOWLEDGE
· Core knowledge on Commercial part of the business
· Core knowledge about marketing-related subjects such as advertising, consumer behavior, marketing strategy, market research.
· A minimum of 3+ years of marketing, commercial/trade, business management or franchise management experience.
· Budget management and strong analytical skills.
CORE COMPETENCIES
· Executor
· Team Player
· Passionate about the possibilities (and challenges) of an increasingly digitally enabled world.
· Passionate about digital products and services.
· Strategic thinker.
· Effective communicator and presenter.
· Able to build relationships and credibility quickly.
· Fluent in English and Kiswahili
ESSENTIAL KNOWLEDGE
· Strong analytical skills.
· Solid experience in data analysis and making presentations.
· Deep understanding of product management (product life cycle, etc.).
· Capable of take into analysis different inputs (commercial, financial, strategic, etc.) to define the communication plan
TO APPLY CLICK HERE
=============
Administartor EPA Project
Job Description:
Responsible for improving the governance, document management and process auditability of all formal documentation related to the EPA project.
CORE RESPONSIBILITIES
· Create and maintain a document tracking database, ensure a reconciliation between database and physical files
· Update database to track status of documentation from preparation to execution and filing
· Main documents to be prepared executed and tracked are ITP’s (Intention to proceed’s) and updates/formal amendments to site leases
· Collecting required information, compiling into documents Printing and follow up through signature process and ensuring tracking is in place for all stages of the process
· Periodic reporting on process performance and improvements tracking
· Other related administrative duties as assigned by supervisor
Qualifications:
ACADEMIC QUALIFICATIONS
· Degree in Business Administration, and/or related
CORE COMPETENCIES
· Excellent in oral and written communication skills
· Ability to read and understand and prepare formal documents
· Able to manage and plan own workload.
· Independent and with good work attitude with high level of integrity
· Strong skills in Microsoft Office especially Excel
TO APPLY CLICK HERE
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